Here are the reasons:
· Cost of Effort
Awareness Generation Programs require considerable effort in organising and managing when one has to do the same on a continual basis multiple times across multiple locations. Regular employees have their own KPIs around business metrics and they anyways are occupied with fulfilling their targets and thus the generating awareness tends to take a backseat although there is tangible business connect. By using an external specialised executor, organisations can ensure that their own bandwidth does not choked, although they continue reap the benefits of spreading the awareness.
The true spirit is all about creating awareness amongst people, getting new users of the idea, technology or product, reducing bad selling and increasing the reach. In usual business operating conditions, these are activities which are critical for growth, however, are focused at the future. The business function may have the strategic intent but finds it difficult to balance it with the requirements of the day to day revenue expectations. By using an external specialised executor, organisations can ensure that the spirit of the awareness generation activity is kept alive by having a neutral organisation executing these programs, as they continue to build new markets and newer users in the true spirit with which the awareness-generation activities were designed.
The intent towards quality is imperative, however, the absence of focussed effort impacts quality parameters. And this happens primarily because the entire effort remains person-specific rather than process-driven. And this incongruence in quality level leads to the wrong Target Group, fewer participants, to mention a few discrepancies and hence result in a lost opportunity. By using an external specialised executor, organisations can ensure that a dedicated team continues to work on the awareness generation exercise ensuring a process-driven mechanism.
Cost of Effort:
Conventionally, the cost calculations are centred on explicit costs such as cost of venue, food, other infrastructure, printing etc. However, a larger cost is directed towards the manpower that and therefore the rhetoric of the lost opportunity. This happens both in terms of business metrics and quality of the awareness generation program. And as it is not a regular activity for the sales team member, the incurred manpower cost remains inefficient. By using an external specialised executor, organisations can ensure that extra costs are not incurred as an identified team focuses on executing the programs rather than multiple teams across the organisations doing the same thing.